What's The Story?
Yael Naim is a French-born Israeli pop/folk singer-songwriter. This track is notable as being used in an Apple ad campaign in 2008, and you have almost certainly heard at least the chorus. It's from Naim's eponymous second album.
Who's To Blame?
I swear there are people who wouldn't have any taste in music were it nor for Steve Jobs' advertising department.
Why ♥ It?
The piano intro-cum-main line is off-kilter and dorky. Yael sounds sort of like one of The Supremes (although I'll be damned if I can tell you which one), while her backing band sounds like different eras of The Beatles--the horns sound like Sgt. Pepper, the piano carries a tune like songs often don't do anymore, and the occasional audible synth would fit right into Strawberry Fields Forever. This results in a nice pop soundscape that gets played with a lot and has a large sound for such a quiet intent.
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